Shopify Sees 3.3x More Orders From AI Search, Plus an EU Ruling on Gemini
Welcome to The GEO Show, your daily briefing on generative engine optimization. Brought to you by GEOforge.
Host Paris Childress covers Shopify's AI search numbers, an EU ruling on Gemini, and more.
In this episode:
- ⚖️ EU court advisor: Gemini answers can infringe 2 ways. Unlawful access or substitution. Facts and training are generally fine.
- 🏫 Google switches off Search for K-12 student accounts. Search and AI are now one product for this group.
- 🛒 Shopify: AI search orders up 3.3x. AI-referred sessions convert 64% better than organic.
- 🔎 Reddit tests ads in its search results. It is now selling against search intent on its own site.
- ✈️ AI Mode flight answers link only to Google Flights. Self-preferencing could become a regulatory question again.
- 💸 Media buyers put 10 to 30% of Google search budgets in play. Brand CPCs are still rising.
- 🤖 People Inc. builds APIs for AI agents. Publishers are building a second front door for machines.
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💬 Question: Does "facts are free, expression isn't" help publishers or bless zero-click answers?
Watch on YouTube: https://youtu.be/S8xJu3sJjD8
The GEO Show is brought to you by GEOforge, full self-driving for AI visibility: https://getgeoforge.com
